At Jeep you can now buy 7 different models; the Commander, Grand Cherokee, Compass, Patriot, Liberty, Wrangler, and Wrangler Unlimited. A risk of this over extension is that a brand ________.

Question

Quizplus · Accepted Answer

Over extending a brand by offering too many different models can confuse the image of the brand and dilute its identity in the minds of consumers. This can make it harder for consumers to understand what the brand stands for and make it less appealing overall.

At Jeep You Can Now Buy 7 Different Models; the Commander