Cheerios launching Walnut Cheerios cereal is an example of ________.

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A line extension is when a company introduces a new product within the same product line or brand category, such as introducing a new flavor variant of an existing cereal brand, which is the case with Cheerios launching Walnut Cheerios cereal. Brand extension involves launching a new product under a completely different product category. Cobranding refers to the collaboration between two or more brands to create a new product or marketing campaign. Licensing involves a company allowing another company to use its brand name or intellectual property to create a new product. The product lifecycle refers to the different stages a product goes through from introduction to decline.

Cheerios Launching Walnut Cheerios Cereal Is an Example of ________