Retailers and wholesalers who have created their own brands-such as Walmart's Great Value beverages and food products-are participating in co-branding.

Question

Quizplus · Accepted Answer

Creating their own brands, such as Walmart's Great Value, is an example of private labeling, not co-branding. Co-branding involves a partnership between two brands to create a product that features both of their names.

Retailers and Wholesalers Who Have Created Their Own Brands-Such as Walmart's