To compete with the national brands Loblaws created a private brand called President's Choice. The President's Choice brand bas become so popular that Loblaws now licenses it to retailers in 15 countries where Loblaws has no stores of its own. In effect the private brand has grown into ________.

Question

Quizplus · Accepted Answer

President's Choice, originally a private brand, has expanded its reach internationally, similar to a national brand, by being licensed to retailers in multiple countries.

To Compete with the National Brands Loblaws Created a Private