Virgin entering the theme park market by creating Virgin Rollercoaster World is an example of a ________.

Name: Virgin entering the theme park market by creating Virgin Rollercoaster World is an example of a ________.
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Question

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Virgin Rollercoaster World is a new product category for Virgin, entering a completely different market than their traditional areas of business such as airlines and music. This is an example of brand extension - using an existing brand to enter a new market/ product category.

Virgin Entering the Theme Park Market by Creating Virgin Rollercoaster