Customer satisfaction is said to occur when ________.
A)a product's performance falls short of customer expectations
B)a product's performance matches or exceeds customer expectations
C)a product's price was heavily discounted
D)the product was well designed
E)the customer's benefits outweighed the costs of purchasing the product

Question

Quizplus · Accepted Answer

Customer satisfaction occurs when a product's performance matches or exceeds customer expectations. If the product falls short of their expectations, they will not be satisfied. Price, design, and benefits versus costs are factors that can influence customer satisfaction, but they are not the sole determinants.

Customer Satisfaction Is Said to Occur When ________