Shania works hard to foster an emotional relationship between her Internet customers and the beauty products and services that she and her staff sell.By promoting a company culture that values exceptional value and service,Shania aims to create ________ by going beyond the expected.
A)customer delight
B)customer satisfaction
C)customer equity
D)customer value
E)customer loyalty

Question

Quizplus · Accepted Answer

The phrase "customer delight" indicates that Shania is striving to exceed customer expectations and create an emotional connection with the brand. This goes beyond simple satisfaction or value, and is more closely tied to loyalty and repeat business.

Shania Works Hard to Foster an Emotional Relationship Between Her