A marketing analyst is conducting research to determine consumers' personal grooming habits.Because of the personal nature of the survey questions about this topic,she wants to select the contact method that is most likely to encourage respondents to answer honestly.Which contact method should she select?
A)mail questionnaires
B)telephone interviews
C)individual interviews
D)focus group interviews
E)online panels

Question

Quizplus · Accepted Answer

Mail questionnaires provide anonymity and privacy, which can encourage respondents to answer more honestly about personal topics.

A Marketing Analyst Is Conducting Research to Determine Consumers' Personal