Ethnographic research ________.
A)comes from traditional focus groups
B)is gathered from people in their 'natural habitat'
C)provides secondary data
D)is most popular in the service sector
E)provides data to marketers when observation is impossible

Question

Quizplus · Accepted Answer

Ethnographic research involves observing and interacting with people in their natural environment, typically in their homes or workplaces, to gain insight into their behavior and experiences. It is not derived from traditional focus groups, provides primary (not secondary) data, is not limited to the service sector, and is not a substitute for observation when observation is impossible.

Ethnographic Research ________