Focus group interviewing has become one of the major marketing research tools for getting insight into consumer thoughts and feelings.However,if the sample size is small,a researcher would be most concerned about which of the following?
A)finding a representative sample
B)generalising from the results
C)administering the questions
D)orchestrating cooperation among participants
E)collecting enough secondary data to support the findings

Question

Quizplus · Accepted Answer

When the sample size is small, generalising from the results becomes difficult as it may not be representative of the larger population. Therefore, the researcher would be most concerned about generalising from the results.

Focus Group Interviewing Has Become One of the Major Marketing