For secondary data to be useful to marketers,it must be relevant,current,unbiased and ________.
A)complete
B)accurate
C)inexpensive
D)collected before secondary data
E)experimental

Question

Quizplus · Accepted Answer

Accuracy is crucial for secondary data as it should be error-free and reliable in order to be useful for marketers. Although completeness and inexpensiveness are also important, they do not necessarily guarantee the quality of the data. Collecting data before secondary data is also irrelevant, and experimental data refers to primary research rather than secondary data.

For Secondary Data to Be Useful to Marketers,it Must Be