Which method could a marketing researcher use to obtain information that people are unwilling or unable to provide?
A)observational research
B)focus groups
C)personal interviews
D)internet surveys
E)questionnaires

Question

Quizplus · Accepted Answer

Observational research involves directly observing consumers without their knowledge or involvement, which can provide information that people may be unwilling or unable to provide through other methods.

Which Method Could a Marketing Researcher Use to Obtain Information