A fast food chain came out with a new hamburger and released it initially in two different cities with two different price points.Its marketers then analysed the different levels of purchases made at the two different price points,planning on using the information to set a nationwide price for the new offering.This is an example of ________.
A)observational research
B)survey research
C)ethnographic research
D)experimental research
E)descriptive research

Question

Quizplus · Accepted Answer

This is an example of experimental research as the fast food chain is manipulating the price point in two different cities to observe the effect on sales and use that information to determine a nationwide price point.

A Fast Food Chain Came Out with a New Hamburger