Marketing researchers can conduct their own searches of secondary data sources by using commercial online databases.
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Q129: You have just identified the "touch points"
Q130: Because secondary data provide good starting points
Q131: An effective MIS assesses information needs,develops needed
Q132: Before the research problems and objectives have
Q133: Too much marketing information can be as
Q135: Larger samples typically are more expensive but
Q136: Open- ended survey questions are particularly useful
Q137: Because data age quickly,keeping the database current
Q138: Ideally,a sample should be representative so that
Q139: ABC Interior Designs wants to collect research
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