When managers use small convenience samples such as asking customers what they think or inviting a small group out to lunch to get reactions,they are using ________.
A)informal surveys
B)experiments
C)observation
D)direct marketing
E)marketing intelligence

Question

Quizplus · Accepted Answer

Small convenience samples like asking customers or inviting a small group out to lunch to get reactions are examples of informal surveys.

When Managers Use Small Convenience Samples Such as Asking Customers