An operator of a dress shop in a suburban mall has a very small research budget,so she uses low-cost or no-cost methods to gather research data.One method that works very well for her is changing the themes in her local newspaper and radio advertising and watching the result.She is using ________ to gather data for marketing decisions.
A)informal surveys
B)experiments
C)guess work
D)logic-directed research
E)secondary sources

Question

Quizplus · Accepted Answer

The operator is using experiments by changing the themes in her local newspaper and radio advertising and observing the results to gather data for marketing decisions. This is a low-cost method of experimentation to test the effectiveness of different advertising themes.

An Operator of a Dress Shop in a Suburban Mall