A successful CRM program can be expected to help a company achieve all of the following EXCEPT ________.
A)providing higher levels of customer service
B)developing deeper customer relationships
C)creating offers tailored to specific customer requirements
D)understanding competition better
E)understanding how to better build the marketing mix

Question

Quizplus · Accepted Answer

While a successful CRM program can provide insights into customer behavior and preferences, it may not necessarily help a company understand its competitors better. Understanding competition is more closely related to market research and competitive analysis.

A Successful CRM Program Can Be Expected to Help a Company