According to some commentators,________ may not be a good basis for developing marketing strategies since Australians have difficulty placing themselves within such groups,and in any event the groups are so large as to make them ineffective as market segments.
A)cultural groups
B)generational segments
C)subcultures
D)demographic segments
E)social classes

Question

Quizplus · Accepted Answer

Social classes may not be a good basis for developing marketing strategies in Australia because Australians often find it challenging to identify with specific social classes, and these groups are too broad to be effective for market segmentation.

According to Some Commentators,________ May Not Be a Good Basis