________ is the most important consumer / buying organisation in society,and it has been researched extensively.
A)Family
B)Social class
C)Membership group
D)Subculture
E)Reference group

Question

Quizplus · Accepted Answer

Family is the most important consumer/buying organization in society as it plays a crucial role in the socialization process of an individual. Family members serve as the primary reference group and influence the purchasing decisions of an individual. Various studies have been conducted to understand the family decision-making process and the role of different family members in the purchase decision. Therefore, option A (Family) is the correct choice. The other options mentioned – social class, membership group, subculture, and reference group – can also influence consumer behavior, but they are not the most important consumer/buying organization in society.

________ Is the Most Important Consumer / Buying Organisation in Society,and