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A Woman Has Been Attending Aerobics Classes for the Past

Question 23

Multiple Choice

A woman has been attending aerobics classes for the past three years.Her diligence and effort have paid off,and she has attained a very high level of skill which she hopes will qualify her for a position as an aerobics instructor.When she attends classes,she carefully notes the brands of footwear and apparel worn by the instructors at her local fitness centre.She actively models her purchasing on the fitness instructors' preferences,and purchases comparable brands for her own personal use.For her,the fitness instructors are an example of ________.


A) opinion leaders
B) an aspirational group
C) a reference group
D) a peer group
E) a membership group

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