A woman has been attending aerobics classes for the past three years.Her diligence and effort have paid off,and she has attained a very high level of skill which she hopes will qualify her for a position as an aerobics instructor.When she attends classes,she carefully notes the brands of footwear and apparel worn by the instructors at her local fitness centre.She actively models her purchasing on the fitness instructors' preferences,and purchases comparable brands for her own personal use.For her,the fitness instructors are an example of ________.
A) opinion leaders
B) an aspirational group
C) a reference group
D) a peer group
E) a membership group
Correct Answer:
Verified
Q18: Marketing stimuli consist of the marketing mix
Q19: Family is one of the _ factors
Q20: According to some commentators,_ may not be
Q21: All of the following make up a
Q22: A marketing expert recently reported that _
Q24: Facebook.com and YouTube are examples of _.
A)buzz
Q25: _ is the most important consumer /
Q26: _ is a person's pattern of living
Q27: Companies who use brand ambassadors are participating
Q28: Which of the following statements about male
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