BMW has compiled a list of things that make segments more attractive.Which of the following items should NOT be on the list?
A)relative power of buyers
B)lack of powerful suppliers to control prices
C)few substitute products
D)competition with superior resources
E)financial resources

Question

Quizplus · Accepted Answer

Competition with superior resources would make a segment less attractive, as it would be difficult to compete and gain market share. The other items listed would make a segment more attractive, as they would provide opportunities for profitability and market control.

BMW Has Compiled a List of Things That Make Segments