The over-55-year-old baby boomers share common needs with respect to entertainment,music and performers.When a music company decides to serve this group,the group is called a(n)________.
A)market segment
B)target market
C)well-defined market
D)Differentiated market
E)undifferentiated market

Question

Quizplus · Accepted Answer

The group of over-55-year-old baby boomers is a clearly defined market segment that shares common needs with respect to entertainment, music, and performers. A market segment is a group of individuals or organizations within a larger market that share one or more common characteristics, needs, or preferences and that are identified as a target market for a particular product or service. Therefore, the best choice is B, target market.

The Over-55-Year-Old Baby Boomers Share Common Needs with Respect to Entertainment,music