White King mass-produces an all-purpose floor cleaner,mass-distributes it and mass-promotes it.This firm uses ________ marketing.
A)segmented
B)undifferentiated
C)traditional
D)differentiated
E)None of the above

Question

Quizplus · Accepted Answer

White King is using undifferentiated marketing because they are mass-producing and mass-distributing their product to appeal to the masses, without targeting any specific segments or groups.

White King Mass-Produces an All-Purpose Floor Cleaner,mass-Distributes It and Mass-Promotes