Mass marketers,such as Target and K-Mart Stores,often ignore market segment differences and target the whole market with one offer.What is their approach to segmenting?
A)undifferentiated marketing
B)differentiated marketing
C)target marketing
D)concentrated marketing
E)micromarketing

Question

Quizplus · Accepted Answer

This approach involves ignoring market segment differences and treating the whole market as a single segment with one marketing mix. Mass marketers such as Target and K-Mart Stores typically use this approach to appeal to a broad range of customers and maximize their reach and efficiency.

Mass Marketers,such as Target and K-Mart Stores,often Ignore Market Segment