The iconic Australian spread Vegemite has used the slogan 'Puts a rose in every cheek' for many years.Which of the following strategies does this slogan most likely support?
A)Differentiated marketing
B)single-segment concentration
C)undifferentiated marketing
D)market specialisation
E)product specialisation

Question

Quizplus · Accepted Answer

The slogan 'Puts a rose in every cheek' suggests that Vegemite is targeting a mass market or undifferentiated marketing strategy rather than focusing on a specific segment of the market. The slogan implies that anyone can enjoy Vegemite and it will make them feel better, regardless of their demographic or psychographic characteristics.

The Iconic Australian Spread Vegemite Has Used the Slogan 'Puts