The most attractive market segments are likely to be ________.
A)the fastest growing segment
B)the segment with the most numerous members
C)the most profitable
D)the segment with the highest average incomes
E)the segment with the highest discretionary income

Question

Quizplus · Accepted Answer

The most attractive market segments are those that are the most profitable, as they are likely to generate the highest returns for the company. Fastest growing segments, segments with numerous members, and high-income or high-discretionary income segments may also be attractive, but only if they are profitable.

The Most Attractive Market Segments Are Likely to Be ________