A chain of food stores hires employees who are superior to employees hired by the competition by conducting lengthy searches and interviews.Management also trains employees at higher levels than its rivals.It has gained a strong competitive advantage through which type of differentiation?
A)image
B)people
C)services
D)product
E)channel

Question

Quizplus · Accepted Answer

The chain of food stores has gained a competitive advantage through its people differentiation by hiring superior employees and providing higher levels of training than its rivals.

A Chain of Food Stores Hires Employees Who Are Superior