Which of the listed choices is NOT a positioning task?
A)identifying a set of possible competitive advantages upon which to build a position
B)surveying frequent uses of the product
C)selecting an overall positioning strategy
D)effectively communicating and delivering the chosen position to the market
E)selecting the right competitive advantages

Question

Quizplus · Accepted Answer

Surveying frequent uses of the product is not a positioning task. It may be part of market research, but it does not directly contribute to identifying or communicating a brand's position in the market.

Which of the Listed Choices Is NOT a Positioning Task