When firms use symbols,colours or characters to convey their personalities,they are using ________ differentiation.
A)image
B)people
C)company
D)reputation
E)subliminal

Question

Quizplus · Accepted Answer

Image differentiation is the practice of creating a unique image or identity for a company, product or service. Using symbols, colors and characters is a common way to create a distinct and recognizable image for a brand, which can differentiate it from competitors. Therefore, option A is the best choice.

When Firms Use Symbols,colours or Characters to Convey Their Personalities,they