Advertising guru,Rosser Reeves,believed that firms should develop a USP for each brand and stick to it.What does USP stand for?
A)unique selling product
B)unique services practice
C)unique sales pitch
D)unique selling proposition
E)universal strategic practice

Question

Quizplus · Accepted Answer

USP stands for Unique Selling Proposition, which refers to a distinct feature or benefit of a product/service that sets it apart from its competitors and is communicated in promotional strategies. This idea was popularized by advertising executive Rosser Reeves, who believed that it was crucial for companies to identify and promote a clear USP to differentiate themselves in the market.

Advertising Guru,Rosser Reeves,believed That Firms Should Develop a USP for Each