A marketing ________ is a network of interdependent organisations called intermediaries that are involved in the process of making a product or services available to users.
A)channel
B)network
C)structure
D)chain
E)complex

Question

Quizplus · Accepted Answer

A marketing channel refers to the pathway through which a product or service travels from the manufacturer to the end-user. It involves a network of intermediaries such as wholesalers, retailers, and distributors, who work in coordination to make the product available to the target customers. The marketing channel plays a vital role in ensuring efficient distribution of the product, reducing transaction costs, and creating value for both the manufacturer and the end-user.

A Marketing ________ Is a Network of Interdependent Organisations Called