Members of the marketing channel add value when they move goods from producers and suppliers to consumers by overcoming ________,________ and ________ gaps that arise when separate suppliers are unable to coordinate supply and demand.
A)time;place;possession
B)time;substance;style
C)form;economic;service
D)market;competitive;strategic
E)access;convenience;service

Question

Quizplus · Accepted Answer

The three gaps that members of the marketing channel add value by overcoming are time, place, and possession gaps. These gaps arise when suppliers are unable to coordinate the supply and demand of their products. By overcoming these gaps, the marketing channel adds value to the product and ensures that it reaches the end-consumer efficiently and effectively.

Members of the Marketing Channel Add Value When They Move