Manufacturers may offer an allowance in return for the retailer's agreement to feature the manufacturer's products in some way.

Name: Manufacturers may offer an allowance in return for the retailer's agreement to feature the manufacturer's products in some way.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

This is a common practice known as a "promotional allowance" or "cooperative advertising allowance." The manufacturer provides financial support to the retailer to help promote and feature their products in-store or online.

Manufacturers May Offer an Allowance in Return for the Retailer's