Using ________ telephone marketing,marketers sell directly to consumers.
A)inbound
B)outbound
C)direct-response
D)opt-out
E)business-to-business

Question

Quizplus · Accepted Answer

Outbound telephone marketing involves marketers making calls directly to consumers in order to sell products or services. In contrast, inbound marketing involves consumers reaching out to companies through calls or other forms of contact. Direct-response marketing refers to any type of marketing that seeks an immediate response or action from consumers, which may or may not involve telephone marketing. Opt-out refers to a consumer's ability to unsubscribe or decline further communication from a company, which may be related to telephone marketing but is not a type of marketing in itself. Business-to-business marketing involves companies selling products or services to other businesses, rather than directly to consumers.

Using ________ Telephone Marketing,marketers Sell Directly to Consumers