Marketers use ________ telephone marketing to receive orders resulting from television ads and catalogues.
A)inbound
B)outbound
C)interactive
D)direct-response
E)business-to-business

Question

Quizplus · Accepted Answer

Inbound telephone marketing is used by marketers to receive orders from customers who are responding to advertisements, such as those seen on television or in catalogues. This contrasts with outbound marketing, where marketers initiate contact with potential customers.

Marketers Use ________ Telephone Marketing to Receive Orders Resulting from Television