A gutter installation company,in the past,generated most of its sales through telemarketing but now uses direct mail to reach prospective customers.Which of the following most likely explains the reason that the firm switched from 'telemarketing' to 'direct mail'?
A)the government's anti-spam legislation
B)the Unsolicited Messages Act
C)ESOMAR Guidelines for online research
D)the Children's Online Privacy Protection Act
E)the National Do Not Call Register

Question

Quizplus · Accepted Answer

The National Do Not Call Register could be the reason why the company switched from telemarketing to direct mail as it restricts telemarketing calls to individuals who have registered their number on the list. Direct mail would be a way for the company to reach potential customers without violating the do not call regulations.

A Gutter Installation Company,in the Past,generated Most of Its Sales