When a marketer pays a large sum of money to ensure that a search engine such as Google lists a given website at the top or side of the listings on a predetermined search word,this is known as ________.
A)paid inclusion
B)contextual search
C)paid listings
D)site optimisation
E)meta-tagging

Question

Quizplus · Accepted Answer

This is known as paid listings, where the marketer pays to have their website listed at the top or side of the listings on a search engine for a predetermined search word. Paid inclusion typically refers to paying to have a website included in a search engine's index, while contextual search, site optimization, and meta-tagging are all related but different strategies for improving a website's search engine ranking.

When a Marketer Pays a Large Sum of Money to Ensure