Which of the following is a NOT a major challenge for brands wishing to engage in online communities or social networks?
A)The costs of participation are too high for most companies.
B)Results of online participation are difficult to measure.
C)Marketers have little control over online content.
D)Users may resent the brand's intrusion into social dialogue.
E)Users may post derogatory remarks or evaluations

Question

Quizplus · Accepted Answer

While there may be costs associated with online community or social network participation, it is not a major challenge that brands are facing. In fact, many brands are investing heavily in their online presence as more and more consumers turn to social media for information and interaction. The major challenges for brands include difficulties in measuring the results of online participation, lack of control over online content, potential backlash from users who feel that the brand is intruding on social dialogue, and the possibility of negative comments or evaluations from users.

Which of the Following Is a NOT a Major Challenge