When a text link occurs within an online article on a given topic and the marketer pays a fee each time a user clicks on that link,this is known as ________.
A)paid inclusion
B)contextual search
C)paid listings
D)site optimisation
E)meta-tagging

Question

Quizplus · Accepted Answer

Contextual search refers to the practice of placing ads or links within the content of a page that are relevant to the content's context. When a marketer pays a fee each time a user clicks on a text link within an article, it is an example of contextual advertising, where the ads are matched to the content of the page to ensure relevance.

When a Text Link Occurs Within an Online Article on a Given