Question 1

Critics have charged that some companies intentionally manufacture their products with materials or components that cause the product to need to be replaced before it actually should need replacement.What is this called?

Accepted Answer

This practice is known as planned obsolescence, where companies intentionally design their products to have a limited lifespan, forcing customers to buy a replacement sooner than they would if the product was designed to last longer.

Question 2

Marketers respond to charges of planned obsolescence with all of the following EXCEPT which one?

Accepted Answer

Marketers do not typically respond to charges of planned obsolescence with the argument that the product will eventually wear out anyway. This response does not address the concern that products are intentionally designed to become outdated or unusable in a short period of time. The other options (A, B, D, E) are commonly used by marketers to defend planned obsolescence.

Question 3

Critics charge that a company's marketing practices can harm other companies and reduce competition among companies.Problems involved include all of the following EXCEPT which ones?

Accepted Answer

Marketing practices that confuse consumers do not directly harm other companies or reduce competition among companies. They primarily affect the consumer's ability to make informed choices.

Question 4

To restore the balance between private and public goods,producers could be required to bear the full ________ costs of their operations.

Accepted Answer

The answer of To restore the balance between private and...

Question 5

A reporter / marketing critic is concerned about the pervasiveness of marketing.He points to advertising messages everywhere,from websites and emails to unwanted direct mail and catalogues to television commercials and product tie-ins to billboards and store signage.He is concerned about ________.

Accepted Answer

The reporter's concern about the pervasiveness of marketing suggests that he believes it is a form of cultural pollution, meaning that it is saturating people's daily lives and impacting their values and behaviors.

Question 6

A company that offers consumers the opportunity to buy carbon offsets,which are contributions to projects that combat global warming by reducing carbon emissions,offers contribution packages for driving,flying,and home energy use.Through this package,consumers can pay some of the ________ costs of their private goods and services.

Accepted Answer

The package offered by the company allows consumers to pay for the social costs of their private goods and services by contributing to projects that reduce carbon emissions and combat global warming. By buying carbon offsets, consumers are essentially paying for the environmental damage caused by their own consumption, and supporting projects that benefit society as a whole.

Question 7

'Cultural pollution' can also be referred to as ________.

Accepted Answer

Cultural pollution refers to the excessive exposure to commercial messages and advertisements that can interfere with people's ability to appreciate cultural activities and traditions. This is also known as commercial noise or advertising clutter.

Question 8

Critics of marketing claim that marketing creates false wants that benefit ________ more than they benefit ________.

Accepted Answer

Critics of marketing argue that companies use persuasive techniques to create artificial desires and needs in consumers, leading them to buy products they may not actually need or benefit from. This ultimately benefits the industry more than the consumers, as companies prioritize profits over consumer well-being.

Question 9

Which of the following is most responsible for the shrinking number of competitors in almost every major industry?

Accepted Answer

Acquisition of competitors is the most common reason for the shrinking number of competitors in major industries. Larger companies buy out smaller competitors to increase market share, reduce competition, and gain access to new technology or resources.

Question 10

All of the following are examples of 'cultural pollution' EXCEPT ________.

Accepted Answer

Street signs in an urban area are necessary for public safety and do not qualify as cultural pollution. All other options involve intrusive and excessive advertising that can detract from the environment or overall cultural experience.

Question 11

The proliferation of marketing messages that assault our senses,interrupt our daily lives and bombard our minds with messages of materialism,sex,power or status is known as ________.

Accepted Answer

Cultural pollution refers to the overwhelming presence of marketing messages that focus on materialism, sex, power, or status, which can disrupt daily life and influence societal values and norms.

Question 12

Critics claim that companies in the ________ industries introduce planned streams of new products that make older models obsolete,a form of planned obsolescence that harms consumers.

Accepted Answer

The use of planned obsolescence is common in the consumer electronics and computer industries, where companies introduce new models frequently, making older products outdated and forcing consumers to purchase upgrades.

Question 13

Critics of the modern marketing system have charged that marketers have created a culture in which people are judged by what they ________.

Accepted Answer

Critics argue that marketers have created a culture in which people are judged by what they own, i.e., their material possessions. This has led to a consumerist culture, where people are constantly encouraged to accumulate more and more material goods, often at the cost of their own well-being and the environment.

Question 14

It is most accurate to say that a recession would result in which of the following?

Accepted Answer

During a recession, people tend to be more cautious with their spending and prioritize essential goods over luxury items. This leads to a dampening on materialism and conspicuous spending as individuals focus on meeting their basic needs rather than chasing unnecessary wants.

Question 15

The high failure rate of new products shows that companies are not able to ________.

Accepted Answer

The answer of The high failure rate of new products...

Question 16

Trendy Teens manufactures fashionable clothing and accessories for the tween and teen female markets.New merchandise with a very different look is rolled out each season and heavily promoted as the 'must-have' style in a variety of media.Trendy Teens could most easily be criticised for which of the following?

Accepted Answer

Trendy Teens' strategy of rolling out new merchandise each season and promoting it as the 'must-have' style can be criticized for planned obsolescence. This practice encourages consumers to buy new products frequently, even if their existing products are still functional, contributing to waste and increased consumption.

Question 17

The overselling of private goods results in ________,such as cars causing traffic jams,air pollution,injuries and deaths.

Accepted Answer

The term "social costs" refers to the negative externalities or consequences that are imposed on society as a result of the production or consumption of private goods. In this case, overselling private goods such as cars can result in traffic jams, air pollution, injuries, and deaths, which are all examples of social costs.

Question 18

'Planned obsolescence' might involve all of the following EXCEPT which one?

Accepted Answer

The use of unsafe materials falls more under the category of unethical manufacturing practices rather than planned obsolescence. The goal of planned obsolescence is to make products become obsolete or unusable sooner than they realistically should be, in order to encourage consumers to purchase newer versions of the same product.

Question 19

In response to charges of ________,marketers point out that advertising makes much of television and radio free to users and also keeps down the cost of magazines and newspapers.

Accepted Answer

The answer of In response to charges of ________,marketers point...

Question 20

Marketers are most effective when they appeal to ________ rather than when they ________.

Accepted Answer

Attempting to create new wants can be a difficult and ineffective approach, as an individual may not be receptive to a new idea or product. On the other hand, appealing to existing wants and needs can prove successful as the individual already has an interest or need for the product or service.

Quiz 14: Sustainable Marketing: Social Responsibility, ethics and Legal Compliance