A traditional press release should ________.
A)be written directly to the ultimate audience, such as the readers of a newspaper
B)not follow the customary pattern for a positive message
C)extensively use positive, self-congratulatory adjectives and adverbs
D)cover multiple, unrelated new items that will interest a wide audience
E)present the good news first, followed by details and a positive close.

Question

Quizplus · Accepted Answer

E)The content of a traditional press release follows the customary pattern for a positive message: good news followed by details and a positive close. However, traditional news releases have a critical difference: You're not writing directly to the ultimate audience (such as the readers of a newspaper); you're trying to interest an editor or a reporter in a story, and that person will then write the material that is eventually read by the larger audience.

A Traditional Press Release Should ________