Receivers of a message generally see a source as credible if they perceive the source to have expertise, trustworthiness, and ________.
A) congruity
B) "borrowed interest" devices
C) likability
D) appeals
E) experience

Question

Quizplus · Accepted Answer

The three elements that contribute to a source's perceived credibility are expertise, trustworthiness, and likability. Therefore, receivers of a message are more likely to see a source as credible if they perceive the source as likeable in addition to having expertise and trustworthiness.

Receivers of a Message Generally See a Source as Credible