Which of the following statements is True about licensing?
A) It is one of the most complex ways to engage in international marketing.
B) The licensor gains entry into the new market at low risk.
C) The licensee has no access to proprietary information.
D) The licensee receives a fee or royalty.
E) The licensor can use a manufacturing process or trademark for a fee.

Question

Quizplus · Accepted Answer

Licensing allows the licensor to enter a new market with relatively low risk because the licensee assumes the risks associated with manufacturing and marketing the product.

Which of the Following Statements Is True About Licensing