Internal marketing requires that everyone in the organization buy into the concepts and goals of marketing and engage in choosing, providing, and communicating customer value.

Question

Quizplus · Accepted Answer

Internal marketing is the process of ensuring that everyone in the organization understands and embraces the principles of marketing and works together to provide value to customers. This requires active participation from all members of the organization, not just those in the marketing department.

Internal Marketing Requires That Everyone in the Organization Buy into the Concepts