Small sellers to a buying center should first concentrate their marketing efforts on reaching ________.
A) approvers
B) initiators
C) influencers
D) users

Question

Quizplus · Accepted Answer

Small sellers should focus their marketing efforts on reaching influencers. Influencers have the power to sway the buying decision, and identifying and building relationships with them can increase the chances of a successful sale.

Small Sellers to a Buying Center Should First Concentrate Their