The business buying process begins when someone places an order with a sales representative.

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The business buying process typically involves a series of steps including problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation. Placing an order with a sales representative is typically one of the later stages in the process, after the buyer has already identified a need, researched potential solutions, and narrowed down their options.

The Business Buying Process Begins When Someone Places an Order