A marketer is interested in segmenting a business market based on technology and customer capabilities. These criteria illustrate which of the following major segmentation variables?
A) demographic variables
B) purchasing approaches
C) situational factors
D) personal characteristics
E) operating variables

Question

Quizplus · Accepted Answer

Operating variables refer to segmentation based on factors related to the operation of the business, such as technology and customer capabilities. Demographic variables are based on characteristics such as age, gender, and income. Purchasing approaches refer to how customers make buying decisions, and situational factors consider the circumstances surrounding the purchase. Personal characteristics may include personality traits or values.

A Marketer Is Interested in Segmenting a Business Market Based