A marketer is interested in segmenting a business market on ________ if the marketer's variables are loyalty and attitudes toward risk.
A) situational factors
B) purchasing approaches
C) personal characteristics
D) operating variables
E) demographic variables

Question

Quizplus · Accepted Answer

Loyalty and attitudes toward risk are personal characteristics that can be used to segment a business market. Situational factors, purchasing approaches, and operating variables are more focused on the buying process, while demographic variables are typically more applicable to consumer markets.

A Marketer Is Interested in Segmenting a Business Market on ________