According to the BrandAsset® Valuator model, strong new brands show ________.
A) higher levels of esteem and knowledge than relevance, whereas both differentiation and energy are lower still
B) higher levels of differentiation and energy than relevance, whereas both esteem and knowledge are lower still
C) high knowledge-evidence of past performance-a lower level of esteem, and even lower relevance, energy, and differentiation
D) high levels on energy, differentiation, relevance, knowledge, and esteem
E) low levels on energy, differentiation, relevance, knowledge, and esteem

Question

Quizplus · Accepted Answer

Strong new brands typically exhibit higher levels of differentiation and energy, which help them stand out in the market and attract attention. These attributes are more pronounced in new brands than relevance, esteem, and knowledge, which tend to develop over time as the brand matures and builds a history with its customer base.

According to the BrandAsset® Valuator Model, Strong New Brands Show