The failure of Cracker Jack cereal is an example of consumers' ________ dictating that the extensions were inappropriate for the brand.
A) brand knowledge
B) brand equity
C) brand stature
D) power grid
E) brand salience

Question

Quizplus · Accepted Answer

Cracker Jack cereal failed because consumers' brand knowledge, which includes their perceptions and associations with the brand, indicated that the extension into cereal was not a suitable fit for the Cracker Jack brand, traditionally associated with caramel-coated popcorn and peanuts.

The Failure of Cracker Jack Cereal Is an Example of Consumers